just add Nordica

As a follow up to the Your Best Kept Secret campaign in 2024, Gay Lea reached out to work on Just Add Nordica. While most of the creative was meant to feel reminiscent, our primary tagline updated to the more direct message of “just add Nordica,” to help convey how the product is an easy addition to a consumer’s normal diet and a healthy one, as well.

Despite the primarily monochromatic sets of the preceding campaign, our approach this time was to help the recipes come to life using contrasting colour palettes. With the bright yellow egg bites on light blue and the appetizing reds and oranges of the shakshuka on light green, our final shots beautifully amplified the recipes that were being featured in this campaign.